Brand refresh video for Bachan's made in collaboration with Stout Design
Client: Column Five
Project: C1 Elly Teaser
Role: Motion Designer
The Project
C1 Enables Organizations to Unlock New Possibilities for Efficiency and Innovation Through Automation with GenAI and we had the opportunity to create a video announcing the launch of C1 Elly, a groundbreaking vendor-agnostic, GenAI-powered assistant that enables organizations to take advantage of all data across all of a company's applications. I had the opportunity to collaborate with the people at Good Secrets to keyframe and animate this teaser video for C1’s newest virtual assistant: Elly.
The Challenge
Stout did the heavy lifting here by giving Bachan’s a gorgeous new rebrand full of bold type, tasty textures, and packaging that makes you wanna grab a bottle immediately. My job was to come in and figure out how to tell the story of the rebrand and showcase it by having the elements dance together in a cohesive vibe.
The Results
We ended up with a video that felt fun, energetic, and very “Bachan’s.” It gave Stout a launch piece they could proudly show off to the client, and gave Bachan’s a way to flex their new look in motion across presentations, social, and beyond.
