Brand refresh video for Bachan's made in collaboration with Stout Design
Client: Stout Design
Project: Pandora Time's Square Pop Up Display
Role: Motion Designer
The Project
The task was to animate a video that showcased as many sides of New York City as possible so that Pandora could use it on a loop for their NYC Popup display that lived right on Time's Square!
The Challenge
Stout did the heavy lifting here by giving Bachan’s a gorgeous new rebrand full of bold type, tasty textures, and packaging that makes you wanna grab a bottle immediately. My job was to come in and figure out how to tell the story of the rebrand and showcase it by having the elements dance together in a cohesive vibe.
The Results
We ended up with a video that felt fun, energetic, and very “Bachan’s.” It gave Stout a launch piece they could proudly show off to the client, and gave Bachan’s a way to flex their new look in motion across presentations, social, and beyond.