Explainer video paired with a campaign lead by TextExpander
Client: Text Expander
Project: How Do I Respond To This?
Role: Motion Designer / Sound Designer
The Project
TextExpander is a productivity tool that lets users create reusable snippets of text (“snippets”) that can be inserted quickly via abbreviations or searches. They are changing the game of productivity and it was such an honor for them to approach me to help them create a new explainer video.
The Challenge
I was tasked with creating a video to go along with their campaign, "How Do I Respond To This?" where the ask was to create 30s spots to be played on TV's for adroll all across the Austin, Texas area. It was tough to be able to fit so much information into a diluted 30s, but the viewers of the videos stuck around for 85% of the video, which is a huge success in today's digital ad landscape.
The Results
Coming Soon
The Extras
Coming Soon